10+1 Best conversational use cases for Sports

10+1 Best conversational use cases for Sports

Back in 2016 when Facebook first opened up their chatbot platform on Messenger there were some immediate early adopters in the sports industry but probably the first really big breakthrough happened when NBA released its Messenger bot just in time for the Finals between the Golden State Warriors and the Cleveland Cavaliers the same year. Ever since then, sports teams all around the globe implement the technology at an impressively fast pace and introduce their own bots and chat channels.

First examples were concentrating on to show highlights of specific players, top plays and condensed action from games but as the technology evolved and more and more possibilities got implemented, chat channels grew out to be a must have marketing tools for sports teams.

In fact, this is exactly how fanbot.ai was born. The team was working on a complex sports backend system at the time, we were looking for new ways to engage fans and immediately saw the brilliant opportunity that conversational marketing brings. So, this is the field where we have the most experience as we were there right from the very beginning. We built countless different sports chat experiences from Ferencvárosi Torna Club (Fradi) for football to Panathinaikos B.C. for basketball and even a dedicated Viber channel for eSports just to name a few.

conversational use cases for sports

Based on our years of hands on experience:
Here are our (not so) 101, ten plus one best conversational use cases for the sports industry that we saw bringing solid results to our teams!


  1. Ticket Sales
    The ticket and merch sales process can provide a good branding opportunity for the game/team: users open up the corresponding instant messaging app, get in touch through the Facebook page of the team or open the webchat in the webshop
    The bot automatically promotes the games and the user can discover the lineup, highlights, shedule, locations and all other details in the chat conversation. The conversation is enhanced with rich media content types (videos, cards, GIFs..etc.), navigation is mainly built on a decision tree, users pick their preferred pathway by clicking on chat buttons or sending short texts
    If the user is not immediately interested in purchasing any items, the goal could be to sign them up for further marketing messages.
    If a user is ready to purchase, there is an instant buy option inside the chat, the purchase can be fully completed in the conversation. In the process the system can prompt for more user data (with the consent of the user) for after-sales activities
    Items are listed on cards with their price, the bot can recommend additional items and upgrades
    Once the payment is completed, the chatbot also confirms the order. Users coming through the webchat are asked to sign up with their Facebook Messenger or email address
    Different conversational elements and blocks can lead to different customer journeys (weekly pass vs daily ticket)
    Ticket Sales Assistant can be added to the website or subpage for transaction support

The rest of the collection is organized into a comprehensive eBook that you can download and use by clicking below.

10+1 best conversational use cases for the Sports industry

Download Conversational Use Cases for Sports eBook

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If you need a custom built solution for your team or want a highly integrated lead generation bot in the team’s official shop, don’t hesitate to get in touch with us.


Conversational Experiences for Event Organizers

Conversational Experiences for Event Organizers

A complete guide to building chat flows that engage


So, you are working on a small gathering for the little community interested in lets say mechanical keyboards or you are the organizer of a formal conference for example for freelance translators in your area or you are in the organizing team of the largest music festival in Europe. No matter how large or small or what type of event you are working on is, your wish list will probably have some really similar items on it. Provide the highest visibility for your sponsors, automate ticket sales, provide something cool and unique that makes the event stand out, maximize attendee experience and satisfaction, reach as many people as you can, make your customer support the best in the business and I could probably go on. If any of this made you say “yeah”, you have come to the right place.


The team behind fanbot.ai has more than 10 years of experience in custom development projects, ranging from complex attendee management backend system integrations to small and fun iOS mobile apps. Every single year we had at least 2-3 software projects for various event organizers and we saw some really strong trends which in fact had a large part in us coming up with the concept of fanbot.ai.

  • No one wants to download yet another event app to their mobile anymore
  • The high cost of developing a new app or using some of the pre-built solutions for a few days event will never return
  • Event attendees don’t want to look for or wait for answers, they want to be able to ask right away and get an instant response
  • New communication channels are needed for promotion
  • Automated processes and solutions needed everywhere where manual work is not an absolute must

The good news is, conversational experiences built on Facebook, Viber, Discord..etc. or a dedicated web chat can solve all of the above, already available on everyone’s phones and only cost a fraction of the price of the traditional event apps.

Conversational Use Cases for Events

Download Conversational Use Cases for Events eBook

Send download link to:


We have put together an eBook with a comprehensive collection of ideas and scenarios to help you make the most out of your next event. It is completely free of charge, you just need to enter your email address to get access to it. We only ask you to share your conversational ideas with us in return.