The first Crypto bot on Viber

The first Crypto bot on Viber

Fanbot Team

Fintech, blockchain, AI, cryptocurrency, machine learning, chatbots… etc. these are certainly the buzzwords of our era and these are the new technologies shaping our future. Each and every one of them deserves its own place but the true innovation happens when you start combining them. So, what if we say, we have a chatbot, boosted with AI and machine learning that can provide all sorts of crypto news and trading info for you?

Because we do:

In our long-standing partnership with Rakuten Viber, we were always looking for new ways to offer new and innovative solutions to our users and more value to them but we have to admit that this one is a bit selfish or at least the idea came from within the team.

If you are anything like us or ever considered to invest in a crypto, you know how hard it is to keep track of all the new options popping up every day or finding the relevant stats for pulling the trigger in a trading decision. There must be an easier way to get to what we want than trying to make sense of all the buzz and spam we face with all day and opening up a dozen different trading and info sites every other minute wasting our precious time. So we created a smart solution that can keep you updated with instant messages and offer straightforward menu options to get to the info you need without any hassle.

  • You should sign up – It is completely free to join!

We are making the chatbot available free of charge to every Viber user. All you need to do is to click on the link and you are ready to drop all the sites you were using before. The Crypto bot is a one-stop solution with every info you need in one place and there is even an awesome sticker pack that comes with it.

  • Real-time trading info, stats and daily news at your fingertips

Everything that you need to fuel your crypo nerding is now available at a single place, everything is in the main menu so you are always only one click away. There is no spam or any unnecessary noise, the Crypto bot’s sole purpose is to give you an advantage by eliminating those. Whether you are a newbie or a veteran trading crypto since the first bumpy days of Bitcoin, you will find what you need in a matter of seconds.

  • Buy and sell through the Binance integration

What is it worth to have all the trading stats available on the globe if you can’t actually trade, right? That is why, we have teamed up with one of the most reliable names in crypto trading, Binance to provide you an immediate and safe option whenever you are ready to pull the trigger.

  • It doesn’t stop here…

With all the news, trading information and buying and selling options, you would think that everything is already covered but this is only the beginning of the Crypto bot’s life. There is a dedicated section for accessing quick definitions and explanations if you ever find yourself confused in the ever-evolving terminology of the crypto business. The wonderful thing about Viber channels is that they allow you to customize your notification settings so you can tailor the experience to your needs. Our dream is to make the Crypto bot into a full-fledged personal assistant providing you tips, reminders, notifications based on your preferences and habits. Your AI boosted partner in trading, helping you in nurturing your investment.

  • An open platform to unite all

We are continuously looking for new data providers and content sources to achieve the best user experience possible. We would be happy to hear about your preferred sources and if you have crypto related content, don’t hesitate to get in touch with us.

You have your own idea about a news/info channel on an instant messaging platform? Drop us a line and let the team help you build it.

The key takeaways of Facebook’s F8 conference announcements for your business

The key takeaways of Facebook’s F8 conference announcements for your business

One of the biggest happenings recently and certainly a key focus of every marketer whose business is reliant one way or another on Facebook’s services is the annual F8 developer conference in which the company showcases its coming additions, updates and many more. Yesterday was the last day of this years event and we have seen countless exciting new features and changes promised going live pretty soon, including new changes for groups, an app redesign and even a Tinder-like Facebook Dating that allows friends to match. Mark Zuckerberg’s points were centred around data privacy, he is set that “the future is private.” This hardly comes as a surprise after all the data scandals and worryingly increasing trust issues surrounding the company since last year. This is all brilliant but how is this going to affect businesses, you could rightly ask so we have collected the key takeaways for you.

As we all know by now, Facebook is not just the social media platform and the Messenger app anymore. It consists of multiple applications and services, including Instagram, WhatsApp and many more and now we also got more news about the Oculus Quest and Rift S virtual reality headsets. This loose collection of different parts seems to be changing now and slowly creating one cohesive and complete ecosystem which immediately reminds us of how WeChat works in China. If we look into that example, it is clear how much Chinese businesses are relying on WeChat and how essential it is in their success. This is what is about to come and here are the new features supporting this shift:

  • Facebook Groups: new features include the ability for members to anonymously post questions and exchange information. There is also a new template for professional groups to post jobs on Facebook, allowing members to message the employer and apply through the app. Gaming groups will get a chat feature, members will be able to create threads about specific topics within a group. Though “friends” are currently the central point of the Facebook experience, that’s about to change and groups will be at the heart of the experience. This also suggests to us that in the near future it will get easier for businesses to find groups of people with the same interests or background providing the next level opportunity for precisely targeting their ads.
  • New Messenger app: “People’s communication styles are migrating toward messaging way faster than anyone thought,” said Stan Chudnovsky, head of Messenger. “And people want to communicate with businesses the same way.” To support this move, the Messenger app will be faster than ever before and also smaller, only taking up less than 30MB of your precious space. On the other end, there is a desktop app coming to MacOS and Windows as well, alongside with Facebook’s website redesign hopefully providing a more advanced surface for business to communicate with their peers. Specifically crafted for businesses, there is an automated system that allows customers to book an appointment through Messenger. Facebook is also developing features that will allow Messenger users to message and call people on Instagram and WhatsApp as well.
  • WhatsApp updates: for businesses, the company rolled out product catalogs, allowing customers to view a list of products within the chat. This allows customers to purchase an item directly within the app with a new payments feature which is currently being tested in India and will be coming to a number of other countries throughout the year. This opens new and exciting doors for in-app shopping. WhatsApp now also allows users to share their location via the app which similarly to all the messages will be encrypted.
  • Instagram features: Instagram plans to debut a new feature that will allow users to tag items. This will allow other users to purchase them directly within the app a feature already available to retailers since last month. We can see that all the updates are centred around giving users the ability to shop and fundraise within the app and also be a lot more creative with their stories. Users can now raise money for charitable causes with a new donation sticker and 100% of the money raised will be donated to the nonprofit organization that the user has picked. Instagram is clearly going to be the new shopping channel, rolling out the checkout without leaving Instagram and a new way for creators to sell products.
  • AR/VR shopping: for shopping AR enables a closer look at a product without having the physical item in front of you. Through partnerships with Nike, for example, you’ll be able to see a 3D model of a new sneaker up close and also be able to rotate the shoes so that you can zoom in on different details. Asus will let people virtually “unbox” a phone, so they can examine the “hardware” up close before buying it. Makeup company Sephora, will let you “try on” different shades and colors and immediately see how they look on you, like a Snapchat or Instagram filter, which gives you rosy cheeks or a flower crown. Features like these will let brands virtually put the product into someone’s hand without actually doing so and the dedication is apparent with the new Oculus Rift S and Oculus Quest VR lenses that Facebook has also announced.

Only three years ago at F8, Facebook announced it was opening up Messenger to chatbots so AI-powered software can perform simple tasks like composing an email, booking travel plans or helping with customer support. Since then we have come a long way and last year there were already more than 300,000 active bots on Messenger, up from 100,000 in the previous year and they were sending 8 billion messages between people and businesses each month. Now with the new changes and features opening up even more doors for a complete shopping experience and more streamlined communication between business and users we are excited to see how the new technology will be adopted and which will be its next evolution steps. As an active member of the Facebook Developers community, we already have a few tips and tricks that can help you to prepare your business for the changes so feel free to shoot us an email for a free consultation.

Facebook Messenger Marketing is Here to Stay

Facebook Messenger Marketing is Here to Stay

You must have heard:  Mark Zuckerberg has spoken.

He says, and I quote, “future versions of Messenger and WhatsApp [are] to become the main ways people communicate on the Facebook network.” His words seem to stress the importance of speed, simplicity and usability on the one hand, and privacy, security and accountability on the other. You could rightly ask “What’s going on here, and is there something for me in this?”

So let’s take a look at what’s going on. First, the price of data has grown immensely in recent years. Facebook, along with other social media platforms, has been pushed to change the way it operates, become more transparent about their data use, and fend off ill-intentioned fraudsters and shady opinion hackers. The increasing value of our data currency also makes authorities uncomfortable all around the world. That is the public logic behind Facebook’s change of focus from social media to private sharing. This change will give them the opportunity to encrypt messages so that no third parties, not even Facebook, will be able to track them.

So Facebook is shifting their focus from a broad social media platform that is very difficult, if not impossible, to control. They instead will concentrate on smaller circles of trust. However difficult this may sound, business logic can support this direction. Facebook will not necessarily lose on the deal, and of course as a business, they’re very aware of the bottom line. However, businesses who do not follow emerging trends may find themselves facing a dire predicament. It seems that traditional media advertising tools will undergo some changes that may catch businesses off-guard.

The rise of messaging marketing

In recent years, brands have increasingly decided to interact with their customers over messaging services, such as Messenger or Viber, just to name the biggest ones. The number of active users on these platforms is in the billions globally, and people are much more likely to engage with over messaging platforms.

The immense growth of these platforms, plus Facebook’s imminent strategy shift, together make a very good case for taking messaging marketing even more seriously.

So what are the perks of using messaging marketing?

  • Customers prefer live chat solutions for  support. Over half of customers will be likely to repurchase from a provider who offers chat options.
  • Engagement is a given in chat, which creates an easy avenue for direct upsale options.
  • Quality chat solutions attract more customers, but clients who are kept waiting can damage the business. Once you introduce a direct messaging platform, it is in your best interest to provide timely and accurate answers to consumer queries.
  • Live chat helps you win more customers. Speedy and accurate answers are an excellent way to contribute to great word-of-mouth statistics.
  • Using a well-optimized and reliable chat bot will help you gain traction: you can use the bot as a sales assistant that can pass on the issue to your human colleagues only if it requires extra attention. And that is only a part of what you can do with a modern chat bot solution.
  • Chat bots are also a perfect fit to tackle tasks such as customer surveys, to guide customers around seemingly complicated client paths, retrieve abandoned carts, and more.
  • Businesses with AI-based chat bots hosted on Facebook Pages or other messaging platforms will certainly benefit from these changes.

We cannot say with certainty whether Facebook will follow through with the proposed changes. However, it’s a fact that the share of messaging marketing in the global marketing spending is on a steep rise, and enabling technologies, such as AI-operated chat bots, are on a roll.

The drive toward messaging marketing is taking place regardless of any proposed major changes in the market, and it looks like any changes in social media platforms will lead toward a greater use of messaging marketing.

Drop us a line if you interested in some new messaging marketing tips!

The Dos and Dont’s of Messenger Marketing

The Dos and Dont’s of Messenger Marketing

Ever since Facebook opened its gateways to messenger marketing back in 2016, more and more companies are exploring the potential of this new form of marketing. The idea is simple: As with traditional salesmen, your customers learn more about your product or service in a conversational form, acquiring information through a series of personalized questions and answers. However, in contrast to traditional methods, users receive these messages in their preferred instant messaging app where the texts can be enriched with pictures, links, videos or even GIFs and cards. What’s more, these conversations can be fully automated, using what’s known as chatbots, making it possible to run them 24/7, every single day of the year. The days of hundreds, if not thousands, of marketing emails camping unopened in your spam folder are long gone. Whether you are using messenger marketing for lead qualification, re-engaging your potentials, running personalized campaigns, live broadcasting during an event, customer service, or one-to-one content delivery, the advantages are pretty obvious. However, there are a few best practices and guidelines that are good to follow to make the most out of the new wave.

The 24-hour window:

Facebook distinguishes three different message types when using messenger: Standard, Subscription and Sponsored. It is important to know when you should pick one over the other and when you can use them. Standard messages can be sent during a 24-hour window after the user has sent a message to you. One additional bonus message can be sent outside of this 24-hour window to follow-up on the conversation, hence the ‘24+1 policy name. Subscription messages can be sent any time, but they are strictly forbidden to contain any promotional content. The typical use cases Facebook lists are the following: “News: Integrations whose primary purpose is to inform people about recent or important events, or provide information in categories such as sports, finance, business, real estate, weather, traffic, politics, government, non-profit organizations, religion, celebrities, and entertainment. Productivity: Integrations whose primary purpose is to enable people to manage their personal productivity with tasks, such as managing calendar events, receiving reminders, and paying bills. Personal trackers: Integrations that enable people to receive and monitor information about themselves in categories such as fitness, health, wellness, and finance.”

Transform your content: Now that you are familiar with the basic rules, there are a few other important things to keep in mind. Instant messaging apps and the way they are used for communication is different than, for example, email or Facebook ads. You need to approach them differently and can’t just copy and paste the message you deliver on other platforms. People are used to smaller chunks of information so you will probably need to deliver the message in multiple smaller parts or in a condensed form. The key is to grab attention and build interest over and over again to keep the users engaged in the long run. You can use rich media, link videos or external articles, and it is probably the only business channel where it is actually advised to use emojis. The key is to adapt your message to fit the messaging app you are using.

Adjust to your users’ needs: Marketers are applying personalization more widely than ever before, and it’s simply because it works. However, a good marketer also knows that personalization means more than just using the recipient’s first name. Personalization can be as easy as offering different topics that your users can subscribe to or giving them different replies based on the conversation history, but can get more complex if you integrate the solution with your other systems and you can offer more personalized information based on the stored account information, previous purchases, preferences, etc. A great practice is using tags at multiple parts of the conversation so you can better segment your audience and provide the best experience possible.

Avoid spamming: A definite advantage of delivering your message in an instant messaging app is the open rate. Compared to the results you had with email, you can be sure that you will see a significant boost. People are still used to receiving personal messages on those platforms so whenever a notification shows up, it means something important has arrived that needs their attention. However, you can’t just automatically text users—you need their consent first, and they can mute the notifications, unsubscribe, or even report you with a few easy clicks, so you need to make sure that you are not spamming them with something uninteresting.

Create a persona: If you think about your chat conversations, you don’t write or respond the same way you would via email. It’s more personal, more open, and that is why you need to make the voice of the messenger channel personal, too. Think about it like the mascot figure of your favorite sports team that you can all like and relate to. This will also define the way your chatbot talks, the style and tone of the conversations, and some special elements that make the conversation an engaging and memorable experience. Make it an experience that urges users to come back and do it again.

Never disguise the chatbot as a human: It is proven that the right persona can boost your chatbot channel, but it’s also proven that you should never fake the chatbot replies as real human answers. The best practice is to make it clear right at the beginning that your audience is talking with a chatbot, so this way, if something goes wrong, they will be a lot more patient and understanding. Ask for confirmation whenever the input can be interpreted in different ways and offer a surrender option where users can switch to live chat and talk to a real human member of staff.

Guide users through: As a final piece of advice, there are two really simple tricks: Don’t ask users to type too much, and don’t leave users unattended. There are multiple ways you can implement buttons in the conversation or even provide a complete messenger menu to help users to get to what they want quickly. It’s equally important to always have a response, even when the chatbot is unsure what to do or doesn’t have reply. These cases should be part of your default conversations and have a funny or cute reply that can set the expectations.

Implementing messenger and chatbots into your marketing plan can help reach your customers and engage and inform them about your products and services through a channel they are comfortable with. By following the best practices and guidelines above, you’ll be sure to make the most of your chatbot and create a high-quality messenger marketing experience for your users.  Need more helpful bits of advice? Just get in touch with us!

Give them a reason to click the unchecked checkbox

Give them a reason to click the unchecked checkbox

As you might have heard, Facebook is changing the infamous “checkbox plugin”, allowing only a default unchecked status in the future for all services and businesses. But how does it affect you?

If you are one of the lucky few who had this checkbox plugin in a checked-in status from way back when it was allowed (they stopped to allow it for services sometime in 2017), then you are probably a little bit pissed off: it gave you so much advantage over your competitors who moved a bit slower and never had the privilege to have this, at the cost and effort of basically nothing. It was almost unfair, some might say!

If you are one of the unlucky masses, who only recognised the power of messaging marketing and Facebook Messenger a bit later in 2017, then it’s finally an opportunity to catch up and play on even grounds. Not bad, you get a 2nd chance!

Either way, from 9th of April 2019, you are only allowed to have the checkbox plugin in unchecked state as default and you will have tio update your existing solutions as well.

Checkbox plugin breaking change notice from Facebook for Developers

How to adapt?

So the checkbox plugin will stay, it’s gonna be still one of the most powerful tools Facebook will let you have, but from now on you will have to put in some effort to make it produce results, it won’t be enough to simply have it on your site. You will have to give your customers a reason to click on it and check it.

There are a plethora of ideas about how to make customers click on this, but it has to be a powerful offer of some real value, as customers could be hesitant to associate their Facebook accounts, if they don’t know what is the reason you are requesting this checkbox to be clicked. A few examples that our partners are using:

  • Clicking the checkbox can provide some extra discount for a cart
  • Going through the process will provide a gift for the customer, if the checkbox was clicked
  • If the customer wants explicit notification of their order
  • Free shipping could be tied to clicking on the checkbox
  • Customers who approve it could participate in games (on Messenger, perfect platform for this) to win prizes

The opportunity is still here

Do not let this opportunity fade away, just because the rules of the game has been changed. If you can adopt to this new situation, the checkbox plugin will still be one of the most powerful tools in your marketing arsenal, but in the future this game will be played on a more even ground. So go for it and win!

Got more ideas to add? Send them to us and we will be happy to implement it for you.

How to drive traffic to your Facebook Messenger chatbot?

How to drive traffic to your Facebook Messenger chatbot?

This question pops up at almost every conversation we have with our new customers or brands who wish to try out messaging marketing. As the Messenger platform is getting a more integral part of the sales and marketing funnel, it’s important to learn your options that could be used to drive traffic. (Fortunately they are well documented on the Facebook developer site, but it looks like it’s still not easy to find, otherwise we wouldn’t get so many questions about them..). We have also added a couple small remarks based on the performance of each tool from our experience.

1. Messenger as an Ad destination

This option is getting more and more popular, but still mostly uncharted territory for many brands. Basically you can re-direct the audience of your paid ads directly to your Page’s messenger chat (and use your chatbot for the conversations, as we have described in one of our previous articles).

2. Sponsored messages

It’s basically very simple, as the name of the option suggests: you can send out a broadcasted message to people who have an open chat with your Page (ie. initiated a conversation earlier and did not delete the conversation since then) as an advertisement. It will receive the label “Sponsored”. Sponsored messages are an exception from the 24+1 broadcasting rule that Messenger has, this can be an effective way to re-engage your users who were silent for a long time.

3. Customer chat plugin

This plugin is a great tool to drive traffic from your website or landing page directly to Messenger. As it requires no programming to deploy, it can be done in an effort of just a few minutes. The chat window in the plugin will act as your normal Messenger experience, including your bot. We have shared a couple small tricks about how to set up this plugin in a previous article.

4. Sharing options

There are three different options to share your Messenger experience. If used effectively, this could provide great organic results for your campaign.

  • In-conversation sharing means that your users can share content that was communicated to them directly in Messenger
  • Webview sharing takes advantage of the integrated webview of Messenger, where users can share websites or other related content (we love to use webviews, by the way! they are providing one of the best user experience)
  • External sharing is an option to share directly from a mobile app or an external service, using deep linking directly into the conversations

5. Discover tab in Messenger

We had very little success with this option as it takes some unknown formula about getting displayed in the Discovery tab. You have to sign up your Page in the Settings tab for Messenger Discovery and it typically takes a long review period. As it takes very little effort, you could go for it (the whole process is about 10 minutes), but do not expect big results from this one in it’s current form.

6. links

Very popular and sounds like a nobrainer, you should always promote your Messenger experience and messaging marketing efforts with the link of your Page. The format of the link is very simple<PAGE_NAME>, where PAGE_NAME is the handle of the Facebook page the bot is linked to. Not much to add here, use the link! 

7. Messenger codes

Messenger codes, similarly to QR codes could be printed or displayed in ads, fliers, stickers and other materials. And, of course, you can expect the same results as from QR codes..

8. Send to Messenger plugin

This plugin places a button to your website (or shopping cart, for example), where users can opt-in or sign up to your Messenger experience. The button could be customized in many ways: change it’s appearance, color, but most importantly the CTA it communicates. When a user pushes the button, it triggers an authentication event with your website, thus you need to include the Facebook for Javascript SDK in your page. Another important thing is you have to whitelist your domain under your Page’s Settings, otherwise it won’t work.

9. Message us plugin

Basically a more simple version of the Send to Messenger plugin, this button initiates a conversation between your Page and your user. In other words, it simply re-directs the user to your Messenger, without authentication etc.. Since it’s a simple re-direct, your user won’t be opted in or signed up, unless they start a conversation.

10. Checkbox plugin

This is one of the trickiest and best performing plugins Messenger has to offer and especially popular amongst e-commerce companies. The plugin places a checkbox to your forms or shopping cart on your website and users who click on them are opted-in for further updates, such as status updates of an order. One of the differences between the Send plugin and this one is when your user clicks on the checkbox, it won’t open the Messenger, but it will opt-in the user. It’s important to note, that clear communication and an active opt-in is required in countries with applicable law, such as the GDPR when you are using this checkbox to distribute promotional content. The default state of the checkbox is always “unchecked” and Facebook is currently in the process of updating their policies around this. The best part of the checkbox plugin is that it mostly can drive automated traffic, which is perfect to handle with your bot.

It’s not hard to reach the point where you can be comfortable to drive traffic, using these options (assuming you have a good working Messenger experience). The next step is to further tweak your solution to focus on quality traffic, one that your brand will appreciate the most. Do you have other methods that work great? Would love to hear about them! Also, what are your options on Viber? We will cover that in our next article.