Ever since Facebook opened its gateways to messenger marketing back in 2016, more and more companies are exploring the potential of this new form of marketing. The idea is simple: As with traditional salesmen, your customers learn more about your product or service in a conversational form, acquiring information through a series of personalized questions […]
You must have heard: Mark Zuckerberg has spoken. He says, and I quote, “future versions of Messenger and WhatsApp [are] to become the main ways people communicate on the Facebook network.” His words seem to stress the importance of speed, simplicity and usability on the one hand, and privacy, security and accountability on the other. […]
As you might have heard, Facebook is changing the infamous “checkbox plugin”, allowing only a default unchecked status in the future for all services and businesses. But how does it affect you? If you are one of the lucky few who had this checkbox plugin in a checked-in status from way back when it was […]
This question pops up at almost every conversation we have with our new customers or brands who wish to try out messaging marketing. As the Messenger platform is getting a more integral part of the sales and marketing funnel, it’s important to learn your options that could be used to drive traffic.
Businesses large and small are experimenting with messaging marketing and chatbots all over the world. It’s always interesting to read how some of them takes a creative approach with conversation automation, their messaging campaigns and results. This time we are happy to share how Askato Live Entertainment Services made a use case with Fanbot.ai
We talk to our customers and partners almost every day about their messaging marketing experience and their reasons to use bots in their social media communications. Not surprisingly, generating new leads for their brands is almost always one of their top priorities.